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Canadian SEO Agency
The Canadian SEO agency for local businesses that need results, not excuses
Two founders. 30+ years of combined pre-founding experience. Custom automation handling the grinding work so you get senior attention on your account every single month. One complete system: SEO, content, and GBP management. Starting at $1,497 CAD/month.
Serving Canada-wideMonth-to-month contractsStrategy before tactics
SEO for Canadian local businesses
HVAC contractorsPlumbersElectriciansRoofersLocksmithsPest controlLawn careand more
Why it works
The Digital Moose difference
Founded in 2024 by two senior practitioners who spent years watching agencies overpromise and underdeliver. We built Digital Moose to be the SEO company Canada's local businesses actually need.
30+
Years pre-founding experience
Combined careers in digital marketing and development before founding Digital Moose in 2024
2
Co-founders
You work directly with Kevin and Guido — no account managers
1
Complete system
SEO, content, local SEO, technical, and custom automation — all in one
M-to-M
Month-to-month contracts
No lock-in. We earn your business every month
How we're different
Why Canadian local businesses choose Digital Moose
Most SEO agencies in Canada operate the same way: junior account managers reading from scripts, cookie-cutter strategies applied to every client, and services sold piecemeal so the invoice keeps growing. Digital Moose works differently.
You work directly with the founders
Kevin van Geffen leads SEO strategy, design, automation architecture, and client management. Guido 't Hooft handles technical development, automation, and advertising operations. Every strategy session, every monthly report, every pivot decision — you talk to the people who built the system.
Automation doing the grinding work
Custom automation workflows handle the repetitive work that larger agencies split across five-person teams: audits, competitor tracking, keyword monitoring, reporting. That efficiency means you get senior-level attention at a price point that makes sense for local businesses.
One system, one price
No hidden fees. The Digital Moose System covers everything in your base: technical SEO, content strategy and production, local SEO and Google Business Profile management, schema markup, and monthly reporting. Add-ons like AI Chat, Phone Assistant, and paid ads are flat-priced and listed openly.
What you get
What's in The Digital Moose System and what's available as add-ons
One package for everything most local businesses need. Add-ons available when they fit — no upsell traps.
Strategy-first SEO
Full keyword research, topical authority mapping, and competitive analysis before a single tactic is deployed. Every move has a reason.
Learn moreTechnical SEO & site audits
Core Web Vitals, crawlability, schema markup, indexing hygiene, and site architecture. The foundation that everything else builds on.
Learn moreLocal SEO & Google Business Profile
Google Business Profile optimisation, local citation building, map pack ranking, and review strategy for service-area businesses.
Learn moreContent marketing
Strategy-driven content that targets buyer intent keywords, builds topical authority, and actually converts readers into enquiries.
Learn moreADD-ON
AI automation
Available as a separate sellable service. Custom-quoted builds for lead routing, automated reporting, and integrations — scoped per project after a free 30-min discovery call.
Learn moreReporting & strategy calls
Monthly transparent reports tied to real KPIs: rankings, organic traffic, leads. Plus direct access to the founders for a strategy call whenever you need one.
Learn moreThe process
How Digital Moose onboards every client
We don't start with tactics. We start with strategy. Every engagement begins the same way, whether you're a plumber in Ottawa or an HVAC company in Vancouver. No surprises. No waiting. You know exactly what's happening from day one.
Week 1
Audit & baseline capture
Full technical and on-page SEO audit, competitor research, and baseline KPI capture. We document where you are today so we can prove where we take you.
Week 2
Strategy delivery
You receive a complete keyword map, topical authority plan, content calendar, and brand voice guide. This is the roadmap for the upcoming months.
Week 3
Execution begins
Technical fixes ship, first content publishes, Google Business Profile gets optimised, and the monthly cadence starts. No waiting three months to see progress.
Month 1+
Monthly cadence kicks in
Four articles per month publish against the topical authority map, your Google Business Profile gets weekly posts and review management, and you receive a transparent report tied to rankings, traffic, and leads every month.
Client results
What our clients say
We help Canadian local businesses improve their online visibility, rank for competitive keywords, and turn their websites into lead-generation machines.
“We had an excellent experience working with Kevin and Guido from Digital Moose. From start to finish, their professionalism, creativity, and attention to detail were outstanding. They truly understood our vision and delivered a professional website design that we absolutely love — the look and feel of our new site exceeded expectations. What really stood out was how painless they made the entire process for our team. Communication was clear, timelines were met, and every step felt organized and stress-free. We couldn't be happier with the result.”
Paul Van Remortel
Ottawa Logistics Fulfillment
“The team at Digital Moose is outstanding. About 6 months ago, they reworked my website, and I am now reaping the benefits!! Clients are more easily able to find me online, and my rankings have improved. There is no question my business has greatly benefited from the hard work that Kevin and Guido put in. I have tried many different options to increase the visibility of my business online, and working with Digital Moose is the first time that my investments have tangibly paid off. I would recommend them without reservation to anyone looking for web, SEO, or marketing support.”
Dr. Zia Lakdawalla
Foundations for Emotional Wellness
“Working with Digital Moose has been great. Kevin & Guido are very easy to work with, and knowledgable at SEO, blogging and content. Highly recommend their service.”
Natalie Grieco
CHI Real Estate
Systems vs. tactics
Why strategy-first SEO works for Canadian local businesses
Most SEO companies in Canada sell tactics: “We'll write 10 blog posts” or “We'll build 50 backlinks.” Digital Moose sells systems. Here's why that matters.
No wasted effort
Every piece of content maps to a keyword cluster and a business goal. Nothing gets published because it sounds good. Everything has a purpose.
Faster results
Strategy front-loads the hard thinking so execution is clean. No mid-project pivots, no wasted content, no backtracking.
Compounding returns
A topical authority map means each new piece reinforces the ones before it. Over 12 months, the gap between you and competitors widens month by month.
Accountable reporting
You get monthly reports tied to real KPIs: rankings, organic traffic, conversions, and leads. Not vanity metrics. Not impressions. The stats that actually matter.
Who we work with
Who we serve: Canadian local businesses that need phones ringing
We specialise in brick-and-mortar and service-area businesses across Canada. We work with the 15 home-service trades — from HVAC and plumbing to movers and junk removal. Local search dominance translates directly to revenue, and we help every trade business achieve it. French localisation is available as a paid add-on for Quebec clients.
Industries we serve
Canadian cities we focus on
Our system works whether you serve one city or several. We build location pages, optimise your Google Business Profile, and execute local SEO strategies for every market you serve. Adding more cities? We offer tiered discounts — 30% off the second city, 40% off the third, 50% off the fourth and beyond — because we hold full market exclusivity in every city we work in and can't take on competitors there.
Get started
Ready to work with a Canadian SEO agency that puts strategy first?
Book a free strategy session. We'll walk through your current SEO situation, competitive landscape, and what it would take to dominate local search in your market.
- No high-pressure sales calls
- No 47-page proposals
- Honest assessment of fit
- Free competitive landscape review
Common questions
Common questions about working with Digital Moose
How much does Digital Moose SEO cost?
Our pricing starts at $1,497 CAD per month, which includes SEO, content strategy and production, local SEO, technical audits, GBP management — and a new Next.js website built in-house at no extra cost. All pricing is transparent with no hidden add-ons.
How long does SEO take to show results?
Meaningful SEO results typically take 6 to 12 months. You will see technical improvements and content publishing within the first month, but ranking improvements and traffic growth build over time as Google processes and validates your site. We set honest timelines at the outset and report against them monthly.
Do you guarantee rankings or traffic increases?
No. We don't guarantee specific rankings, traffic numbers, or revenue increases. SEO results depend on Google's algorithm, competitive dynamics, and market conditions — factors no agency can fully control. Any agency that guarantees specific rankings is not being straight with you.
What makes Digital Moose different from other SEO agencies in Canada?
Three things: a strategy-first approach (every engagement starts with a full audit and topical authority map before tactics), founder-led execution (you work directly with Kevin and Guido, not junior account managers), and custom automation workflows that deliver agency-level output without the agency-level overhead. Learn more on our about page.
What industries does Digital Moose specialise in?
We specialise in Canadian brick-and-mortar and service-area businesses, particularly the 15 LSA-eligible home-service niches: HVAC, plumbers, electricians, roofers, window service providers, water damage specialists, tree service providers, pest control, lawn care, movers, appliance repair, carpet cleaners, house cleaners, junk removal, and locksmiths. See all industries we serve.
Do you work with businesses outside of Ottawa?
Is there a startup fee?
No traditional startup fee. Your new Next.js website is built in-house and included at no extra cost. Every engagement includes your complete strategic foundation: full technical and on-page SEO audit, keyword research, topical authority map, competitor research, baseline KPI report, brand voice guide, and content calendar.
Can I cancel my contract anytime?
Yes, with one exception. Standard contracts are month-to-month and either party can terminate with 30 days written notice. If your project includes a website rebuild or redesign, a minimum term applies tied to that scope.